Frequently Asked Questions: Special Sections

FAQ for Publishers-Edge Special Section Syndicate

· Questions about Business Analysis and Consulting for your Newspaper and Shopping Guide

· Questions about Sales Training and Improving Revenues

· Questions about Publishers-Edge Special Section Syndicate

What format do the articles come in?
The articles are shipped to your paper on CD Rom. They are formatted in both a MS Word and a simple text file that can be imported into any page layout software. The photographs are in a tiff, jpeg or PDF file that can be imported into any Macintosh or PC page setup software. These formats are the most universal for use in page layout. Whether your paper is published in broadsheet, tabloid or signature size you can format the text to flow into your unique size for special sections. Contact Publishers-Edge now by e-mail sections@Publishers-Edge.com or click on the link at the bottom of this page to order on-line.

Are the articles appropriate for the southern United States?
Most of the sections are appropriate for all areas of the United States. Some such as Home Improvement, Lawn & Garden and Winter Car Care have articles that are more appropriate for the northern and central areas of the US. We have included some articles in these sections that are specific to southern US states. Of course, there isn’t much we can do with the Snowmobile & Ski vacation section. Snowmobiling is not very good in Florida. Contact Publishers-Edge now by e-mail sections@Publishers-Edge.com or click on the link at the bottom of this page to order on-line.

Are the articles appropriate for Canada?
Most of the articles in all sections are appropriate for areas of Canada and the United States. Some articles refer to companies or government agencies that are only available in the United States. We can design a version of each Special Section specifically for Canada that eliminates those references and refers instead to the appropriate agencies or companies in Canada. Reference to dollars can be converted to Canadian dollars. It is important when the orders are placed to indicate whether your paper is located in the US or Canada. The pre-designed version of the Special Sections use the US version. Contact Publishers-Edge now by e-mail sections@Publishers-Edge.com or click on the link at the bottom of this page to order on-line.

What if I want to produce my special section in a different format than your pre-designed version?
No problem. Most papers have their own idea of what works best for them in formatting a special section. We produce a pre-formatted electronic version set to print on 28 inch newsprint in tabloid size. The image area is 10^3/8“ by 13”. This doesn’t match what all papers use but nothing else will either. Newspapers and shopping guides across the US and Canada publish their sections in many various formats from broadsheet to signature size. This pre-designed version is formatted to give the advertiser an idea of what the section will be like and help them make the decision to buy advertising. The articles are formatted in a MS Word and plain text version your layout and design people can format as you wish. Contact Publishers-Edge now by e-mail sections@Publishers-Edge.com or click on the link at the bottom of this page to order on-line.

Tell me about the Added Value Features to Publishers-Edge Special Section Syndicate.
We have included three extra features to our Special Section Syndicate to help your salespeople sell more advertising.

1) - We will send you a pre-designed version of each section with the ad space already plugged in. Print these pages on your laser printer and your salespeople can simply walk into a customer and ask “Which space do you want?”

2) - We will send you a list of business market segments that should be primary target accounts for each section. Your sales force can use this information to focus on these businesses to generate additional revenues for every special section you publish.

3) - We have written sales scripts you can use both in Display Sales and Telemarketing. We have also written a benefit/value package for each special section we sell. After more than 20 years of selling advertising we have added the features to special sections that we always wished we had access to. Our goal is to help you sell more advertising in your special sections. We are more than just a special section syndicate. We are a partner that is determined to help you increase revenues through selling special sections.

Contact Publishers-Edge now by e-mail sections@Publishers-Edge.com or click on the link at the bottom of this page to order on-line.

Tell me a little more about the Sales Scripts.
After more than 20 years of sales, sales training and publishing we have designed some sales scripts that help your salespeople overcome the objections they hear while selling special sections. We have designed a sales approach that instills confidence in your sales force and helps them prepare to close the sale. When they are confident about a special section they have much better success selling advertising. We have written sales scripts that can be used both on the telephone and face-to-face with the advertiser. Contact Publishers-Edge now by e-mail sections@Publishers-Edge.com or click on the link at the bottom of this page to order on-line.

Why should I buy my sections from you instead of an old standby service?
Good question. We offer many of the typical sections you can find with the other special section syndicates but we have also created some NEW sections that are hard to find. We have also added the extras to improve your revenues. Those extra features will result in your salespeople selling more advertising. That is the main difference, extra revenue for your paper. We have come from the publishing business doing what you do every day. We know what it takes to produce good quality special sections and how important it is to your bottom line that those sections are profitable. We see our role as a partner with your newspaper and shopping guide and we will work hard to improve your special section revenues. Contact Publishers-Edge now by e-mail sections@Publishers-Edge.com or click on the link at the bottom of this page to order on-line.

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